Marketing Automation: From Cool to Critical
2012 will be the year when new technologies such as marketing automation will go from cool to critical and CMOs will become data analytics geeks, according to a recent survey conducted by one of the...
View ArticleWhat to do with the most valuable booth traffic at a trade show
So you have worked hard in the build-up to your trade show to make sure you have engaged with your target market and maximized your chances of them coming to see you on the exhibition floor. Now the...
View ArticleInbound Mindset + Marketing Automation: The Key to Bridging the Digital Divide
With all the talk about relevance, personalisation and consumer-centricity, one would expect that marketers would know the ins and outs of their customer’s journey, providing content when and where...
View Article5 Practices that Guarantee Your Marketing Emails will End up in the Bin
In a race to get more clicks and conversions, as marketers we often forget a very fundamental truth – that just like old-school touch-and-feel mail (remember the morning paper, anyone?) a person’s...
View ArticleWill Big IT swallow up marketing automation?
There is some evidence suggesting that marketing automation is the next target market for enterprise software vendors. Here are a few recent signs that something is afoot: • Dell’s announcement in June...
View ArticleB2B Social Marketing Universe: How to Move at the Speed of Light
Who doesn’t like a bit of space imagery? Especially when related to something as unfathomable as the social media sphere, metaphors such as “solar system” and “asteroid fields” feel just right, and...
View ArticleWhy you Need to Build your Pipeline Before Employing Sales People
A recent study by Aberdeen Research Report Group found that despite the growing need for marketing and sales alignment, few UK companies are focused on building a sales pipeline. Even though the...
View ArticleWhat is Drip Marketing? [INFOGRAPHIC]
It is no surprise that, as digital marketing takes a marked turn toward harnessing ‘big data’ and providing a personalised user journey across media channels, there is a lot of buzz around marketing...
View ArticleWhat does HubSpot 3 mean for the future of UK marketing?
HubSpot, Brightfire’s strategic partner for supplying inbound marketing services in the UK and beyond, recently announced an upgrade to their set of tools that makes it easy for “mere marketing...
View ArticleLeveraging customer data is still a major challenge for B2B companies
In today’s multi channel world to reach increasingly connected prospects, a company needs to provide a user journey across channels and platforms that are part of their target audience’s world. Indeed,...
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